Minting a limited amount of Bitgood coins with an initial price of $10/coin, Bitgood coin is expected to appreciate as contributing artists and merchants offer certain merchandise exclusively in count of Bitgood coins.  The lower the price of the coin, the greater the discount for the designated merchandise,  so the greater the motivation to buy Bitgood coins. As demands builds up, so the coin appreciates.   As the value of the Bitgood coin soars,  the newly minted coins generate a greater revenue.  The generated clean revenue is passed on to support a noble social cause (curing a killer disease,  more social services, helping the poor).

Bitgood coin buyers are never losers, their money upholds a noble social cause.  Smart buyers, as an extra bonus,  make a hefty profit by buying low (early) and selling high (late).  Everybody tries to be smart, which keeps the show running!